Topman's NeGen Men t-shirt campaign

 

Topman brings you a short film directed and edited by Cinematographer Craig Thomas, to the soundtrack of White Noise by Seye. This film documents a day out in London following the 5 Topman models around whilst they were shooting at famous London tourist attractions. 

The boys are being shot for the NeGen Men t-shirt campaign wearing t-shirts designed by: Lou Dalton, Christopher Shannon, James Long, Katie Eary and Sibling. T-shirts go on sale on the 7th of June at selection Topman store and at topman.com. £5 of each sale goes to the British Fashion Council Princess of Wales Charitable Trust which goes towards helping young British designers.

Posted in: Christopher Shannon, James Long, Katie Eary, Lou Dalton, Sibling, T-shirts, Topman